7 Miles Beach
Negril’s beach has been rated as one of the top ten beaches in the world by many travel magazines.
The north end of the beach is home to the large, resorts, and to the south are the smaller, family-run hotels.
This combination gives the Negril area a large variety of rooms, services and prices. South of downtown Negril is West End Road, known as the cliff area, which is lined with resorts that offer more privacy. These areas offer easy access to waters good for snorkeling and diving on white Sands
Rick’s Cafe was opened by its founder, Richard Hershman, in April 1974. At the time, Negril was a sleepy fishing village with little development, it lacked many modern amenities such as electricity, telephone and hot running water. Our beautiful little cliffside location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica.
RICK’S CAFE was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril’s majestic seven mile beach. From the beginning, Rick’s Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs , Rick’s Cafe is Negril’s premier gathering spot and our sunsets have become a Jamaican tradition.
From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime.