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For years, Negril's beach has been rated as one of the top ten beaches in the world by many travel magazines.
The north end of the beach is home to the large, resorts, and to the south are the smaller, family-run hotels.
4 sunset pag4This combination gives the Negril area a large variety of rooms, services and prices. South of downtown Negril is West End Road, known as the cliff area, which is lined with resorts that offer more privacy. These areas offer easy access to waters good for snorkelling and diving, with jumping points reaching more than 40 feet (12 m) high.


Many vendors and shops are located around the beach resorts however they are predominantly located on the south end of the beach where there are fewer all inclusive resorts

That Negril is still fairly underdeveloped remains a significant factor in its undoubted charm. This may not last, as a new highway from Montego Bay and an improved infrastructure may bring more tourists. As a result more hotels and tour operators continue to develop the many attractions in Negril see more attractions and excursions as well as Airport Transfer here. As in recent years it has also become a popular location for U.S. college students to visit during spring break or just a regular vacation in Jamaica.


Rick's Cafe

4 rick cafe pag4Rick's Cafe was opened by its founder, Richard Hershman, in April 1974. At the time, Negril was a sleepy fishing village with little development, it lacked many modern amenities such as electricity, telephone and hot running water. Our beautiful little cliffside location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica.

RICK’S CAFE was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and our sunsets have become a Jamaican tradition.

IN ADDITION to the beautiful views, Rick's Cafe is fortunate to have one of the most incredible coves along the West End Cliffs. From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime.


Rickscafe sunset at Ricks